Effectively Generating And Managing Leads With Mobile Marketing

by | Nov 29, 2012 | Blog

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Offering free apps is a great way to market; however, you might not realize that creating applications can be easy. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are many exciting, engaging features available for your use.

TIP! When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. They are a method of getting discounts and coupons out to your customers.

Mobile Marketing

Developing a mobile app that contains tons of useful information related to your niche is an excellent mobile marketing strategy. Apps have become very popular because they are so helpful. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.

TIP! By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.

Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. To build a plan you will want to look far into the future.

You should use A/B testing while developing your mobile page. Testing is important so you know that people can use your website. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Whichever one wins should be your permanent choice.

TIP! Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.

When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.

Social media is all the rage in the mobile marketing world, so you must incorporate it into your strategy. One way to use social media is to ask your customers to send tweets about your company or a deal located on your website. This will give you more exposure as more people will share stories for rewards.

TIP! Provide a value to the right audience. When you are expanding outside of your friendship circle, you need to grab their attention.

Watch your competition to get ahead in social marketing. You need to stand apart from the competition.

Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. You can send promotional codes in the coupons. You can even make it so that the code is linked to a special site where the results can be tracked. They can help to obtain new customers and reward your older ones.

TIP! While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages.

Set up accounts for all major social networking sites. This will help you get more exposure for your business. Focus on the core social networking sites at first, then expand to lesser-known sites. At the very least, create an online presence for your company on Facebook and Foursquare.

Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. Customers are more inclined to visit a website if they can get a discount.

TIP! Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. Make sure you are always ahead of technology; it changes quickly.

Short Code

You can begin by constructing a proper database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You want to be sure the people receiving your messages did actually sign up for them. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.

TIP! To work effectively, your mobile marketing must work on all platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.

Instead of sharing short codes, purchase them for your exclusive use. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. People will begin to recognize the short code and relate it to your business. Having your own short code can also help you avoid legal problems. Sharing a code makes you liable for anything other companies do to abuse the code.

Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

TIP! If you design a standalone mobile platform, it needs a home base to be successful. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base.

Listening to the wants and needs of customers is the first step to successful mobile marketing. Take what the customer says, and adjust your campaigns accordingly. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. The easier your emails are to read from a cell phone, the more valuable people will see you.

TIP! Start a picture-to-screen campaign. In a picture-to-screen campaign, you request cellphone photos taken by your customers.

Make sure your mobile content is viewable on multiple mobile platforms. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. If you want to be successful in your marketing venture, make sure that the scripting you choose works on all the major platforms.

If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

TIP! One of the most effective ways to raise profits is to do mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones.

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.

Your mobile campaign should give users the choice between accessing your mobile website or your regular website. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.

TIP! Have clear objectives to focus on before engaging in mobile marketing. At first, you must figure out what you want to achieve through this strategy.

Now that you’ve read these tips, it’s possible to understand what is needed to be a superb mobile marketer. There is a world of information out there, and you have to know what to do with it. With this in mind, you can refine your own plan and goals, and help promote your business.

Try spicing up your mobile media by adding interactive media. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. You will increase your sales if visitors are able to be active on your site.

TIP! Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Creating a site that looks good and works well on mobile devices can be a challenge.