In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Give people discounts or promo codes along with your marketing messages. A discount offer or coupon will encourage people to visit your site and see what you have available.
Use mobile marketing to market your event a few hours before any major sale. Most of your customers will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.
When used as a way to entice customers and expand your branding, QR codes can be an invaluable asset to your mobile marketing campaign. You can use these codes to pass on various discounts to your customers. They are easily used as well as simple to capture with a cell phone. Get the most important information to your customers in a fast and effortless manner using QR codes.
Conduct a test for usability. It can be time consuming, but worth the effort. You need to be certain that customers can see the stuff you are sending to them. Ask friends, family and coworkers to allow you to send them test messages and to check over them before you launch the campaign.
Consider purchasing dedicated short codes rather than sharing codes. It can be expensive, up to 2k, but they will be yours. If you keep using the same short code, it will eventually be linked to your company. Using another company’s short code can also get you into legal trouble. If the company that shares the code takes advantage of the system, then you can be held responsible too.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. All of your messages should be able to be seen on a variety of different phones and platforms. The easiest way to accomplish this is simply to make the message simpler, so don’t stress about trying to get complicated graphics working cross-platform. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
Remember that the people you are reaching out to with mobile marketing are people out and about, living their lives. Adapt your mobile marketing calls to the circumstances of the person you are calling.
Understanding how mobile devices work is important in mobile marketing. Being informed will help you to make a platform that is easy for consumers to navigate and have a site that functions as well as it possibly can. Try using different mobile devices to learn what your consumers will need to do.
Put any and all links on your webpage if your company is geared for social networking sites. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.
Starting your own mobile marketing campaign must be based on learning and listening from people around you. Learn about your market and play to it. See how your rival’s site looks on a mobile device and use good ideas that they have implemented.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. In the mobile marketing universe, brevity is highly prized.
Good mobile marketers gradually climb up the mobile ladder. To be successful, you should follow their lead. Start with text marketing, then video marketing and finally go for mobile social media marketing. Use your resources as best as you can.
Never forget that everything about your marketing campaign is designed for your customers. If you don’t know what your customers want, find out! If you are not aware of what your customers want, it is going to be very difficult to sell them anything. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
A/B testing is a great tool you can use for mobile landing pages. Testing is crucial to determine what is and is not working for visitors to your mobile page. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Use the more successful page.
The above advice will have you well on your way to savvy and successful mobile marketing. An abundance of information is available to you and knowing how to use it is to your benefit. Remember this as you develop your own strategy and work towards your goals for your business.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. Poorly worded messages will not help you in your marketing campaign. Also, try sending it initially to coworkers in order to see their impression about it before going live.