How To Use Mobile Marketing To Your Advantage

by | Dec 4, 2012 | Blog

Starting a mobile marketing campaign is a very wise move to make for any business. It does require good amounts of work though. This can cause you to think just where you should start to increase your profits. Fortunately, much of the information you will need to begin implementing your own mobile marketing campaign is provided in the following tips!

You need to give some to get something back. Offering incentives can improve any mobile marketing campaign. Consider offering weather alerts or information about local events. Coupons can help you increase participation by the consumers in your campaign increasing the value of your marketing efforts.

TIP! Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Your existing customers are going to be far more receptive to receiving text messages and updates than new ones.

When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. With mobile marketing, make your content worthwhile but not too wordy.

Google Maps

If you want to be able to send out effective emails, make sure they are mobile friendly. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.

TIP! Do not send pointless messages to your customers. When messaging clients, make sure you have something interesting to say.

Your mobile website should include maps and directions that are easy to use with a mobile device. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Create an easy way for consumers to reach your store front. Include a map to your location, and make it easy to read. Build in a link that takes the visitor to Google maps for exact directions.

Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.

Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. Users might question its transparency. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Making promises and keeping them builds trust among your consumers.

TIP! Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When your business offers a specialized app, your mobile marketing efforts will really take off.

For your mobile site’s landing page, try using A/B testing. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Move forward with the most successful of the two.

Mobile Marketing

Start with a picture-to-screen marketing scheme. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. The customer will then text this photo and a certain code to a number you provide. These two things together will cause the picture to be posted on a specific webpage or screening. These pictures can then be shown on a television monitor or on digital billboards.

TIP! To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting.

Use a variety of online media to supplement your mobile marketing. If you have specific mobile marketing material, it will bring in more people to your main webpage. People like to take action rather than reading a static page. When people can do something, it leads to sales.

If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. Doing so reminds the clients that there is something interesting going on.

Instead of sharing short codes, purchase them for your exclusive use. It can be a little pricey, about $2,000, but it can be linked to your brand. Eventually, people will learn your short code which they will link to your company. Using code sharing can cause legal issues, as well. Sharing a code makes you liable for anything other companies do to abuse the code.

TIP! Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want.

Stake claim to your business name on social networking sites. This is essential to your business being found. First, focus solely on the basics of your business, then expand content from that point. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.

If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.

It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. For example, consider whether your goal is to increase sales or lengthen customer retention times.

Qr Codes

Your printed advertisements should include QR codes for your technologically savvy customers. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. QR codes make it easier for interested customers to get information about your business.

If your business decides to have a mobile app, be sure that your users will appreciate using it. If your customers feel that your app is unnecessary, they will not use it.

TIP! Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. You should get the word out on social networks or in other ad forms.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.