Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If a large sale or event is scheduled on your site, send a reminder to those on your mobile marketing list several hours prior to the start of the event, unless this occurs in the early hours of morning. This will remind your customers that you have something big going on that they should check out.
When developing a mobile app for your company, make it relevant and convenient to your customers. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.
In order to take more orders, you need to give your potential customers a little bonus. Always offer incentives of some sort when doing mobile marketing. These can be basic things like weather or local events. Additionally, you can offer coupons to bring in more customers to your website.
Dedicated short code is the best choice. It’s more expensive, but it will protect your brand. It can also provide you with some level of legal coverage.
Add mobile friendly maps and correlating directions to your mobile website. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Make yourself accessible to them. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Adding a direct link from your site to Google maps can be very helpful.
If you are willing to invest money in your mobile marketing campaign, you can effectively optimize your site. It can be very difficult to make a mobile site that is easy to use and good to look at. If possible, this job should be handed over to qualified, experienced professionals.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. If in need of an unbiased opinion, you can hire other people to test your campaign.
Your printed advertisements should include QR codes for your technologically savvy customers. This easily allows smartphone users to access your coupons and website. Put these codes everywhere, including fliers, catalogs, and even your own business card. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Add a discount offer or promo code in your sent mobile messages. When customers see these offers, they may feel that they want to look at your site to see what you are offering.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. Include promotional codes with the coupons you send. You can link these codes to a mobile site with a tracking code. You can both reward your loyal customers and entice new ones with the power of coupons.
Do not randomly message your clients. Respect your customers’ attention by always giving them useful content when you send out messages. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
Run a usability test before you go live with your campaign. It’s important to be certain that your recipients can to see the content you have sent. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. Mobile devices feature various browsers, resolutions and screen sizes. The way your website and advertisements appear may vary, depending on the device used to access or view them. At the very least, be sure to test them out on all the popular mobile devices.
When you are mobile marketing focus mainly on keeping customers coming back. Existing customers are more likely to positively receive text messages and promotional updates. A lot of the time, new customers perceive mobile marketing messages to be spam.
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. Anytime you build a mobile promotion, ensure that they are easy to pass on to others for further advertising.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.
A simple, straightforward approach is the best. Your customers should be able to get access to the desired information with a minimum of clicks. Always remember that keypads are small so you should keep typing to a minimum for best results. Focus on the essential elements of your campaign and get rid of what is not necessary.