Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. Keep in mind that no mobile device can read flash content.
Keep your message clear and simple. Your customers should access the information they need in a few clicks. It is hard to type well on small, mobile keypads. So keep the clicks and typing required of your customers to a minimum.
Avoid sending texts to consumers in the early morning or late evening. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.
Give yourself more than one option when creating your landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. The results will show you which version you should choose to develop further.
Mobile Devices
To assure the emails you send out are effective, make them mobile friendly. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. Many people are now checking email with the mobile devices, so emails should be mobile friendly.
Start with a campaign technique known as picture-to-screen. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. Photos are then sent and posted to a digital screen. You can display these pictures in any format you wish.
Use your website to its full potential. Use your website to advertise your mobile sites and smartphone apps. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
Work for your customers. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. You should compile as much information on your target audience as possible to ensure success.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
Mobile Marketing
While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. It has to work on the most popular platforms, or you could lose customers due to technical problems.
Integrating your mobile marketing plan with your other forms of marketing is an astute idea. Create material that will entice people to visit your website and enroll in your mobile marketing campaign. Site visitors often prefer interactive games and features to plain text, and may reward you with more sales.
You should make sure QR codes are on your printed ads to attract tech-savvy users. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. You could include QR codes on your business cards, flyers or magazine ads. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Try sending out reminders of your big events a couple of hours beforehand. Some customers need reminders and will appreciate the heads up.
Mobile marketing should focus on retaining existing customers instead of gaining new ones. Existing customers will have a better reaction to texts than new ones. Most possible new customers will see your messages as spam.
Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. Apply your mobile marketing efforts respectfully and consistently to get the best results. Resulting in your efforts will be a larger clientele.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. You can see how well you do by how long you last, not always by your sales. Base the creation of your new campaign on the success formula of your old one.