Using Loyalty Programs To Boost Mobile Marketing Success

by | Dec 2, 2012 | Blog

You need to know what to do and how to go about mobile marketing your business for it to be successful. The process can provide excitement to your marketing as well. Using mobile marketing can give you excellent exposure, while saving you a lot of marketing money. Try out the tips in this article to ensure your success.

Many people access social networks on their mobiles: take advantage of this to promote your products. One great idea is to reward customers with discounts when they Tweet about your product. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

TIP! Mobile marketing is one of the best ways to watch your profits rise. More people than ever are downloading apps and using social networking sites on their smart-phones.

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. If your customer has a smartphone, they can use these codes to unlock special content or deals. You could include QR codes on your business cards, flyers or magazine ads. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.

Dedicated short code is the best choice. Even though it’s more expensive, it can safeguard and promote your brand. It also gives you some legal coverage.

TIP! When creating a mobile marketing campaign you must focus on keeping your existing customers as opposed to gaining new clients. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers.

Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. Don’t forget the purpose of your actions when you start mobile marketing. The content you provide to customers and potential customers needs to be relevant to them. Customers respond to useful information and targeted ads with more purchases.

Be sure you have clearly defined your goals before starting your mobile marketing campaign. Get some feedback from your customers to find out how you can reach out to them. Do you want increase sales by attracting new customers? Maybe you want to improve sales by getting more business from your existing customers.

TIP! By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. While running a mobile marketing promotion, don’t forget to advertise your campaign, on your website, your social media networking sites and in your physical store.

Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.

Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.

TIP! A map can help to provide basic directions for visitors using a mobile device. Navigation is one of the most common things that people use mobile devices for.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. It should be easy to get on your own mailing list.

You should know that mobile marketing gives you amazing options for localization. Mobile marketing is location based, which is unique to this style marketing. This makes it possible to target location in a way that is not available anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.

TIP! You need to provide a simplified website for your new mobile customers. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.

Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.

Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. If you send texts that do not make sense or work, you will not succeed. Also, send it to coworkers first and see what their impression of it is before going live.

TIP! Make sure to give users a good value. If your messages have value, then people will be happy to receive them.

If you are sending out a mobile marketing message you should try to include a fun promo offer. A discount offer or coupon will encourage people to visit your site and see what you have available.

When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.

TIP! If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Use common courtesy.

Apps are super easy to make, and you can give them to customers for free. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are a ton of things you can put in your app.

Think about creating an app for a phone. Customers will like the convenience of clicking on your app to search for special deals. It improves your brand recognition and helps increase customer flow. During the development process, ask a professional for advice because there are all different prices for apps.

TIP! Remember that while there are only a few web browsers that are popular, there are many different phone platforms. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone.

Get as much info about your audience so you can target all of their needs and wants. This is a good way to make sure that the campaign you are using is something your recipients like reading.

Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. This can be an annoyance and turn-off for many consumers, no matter how much they enjoy your product.

TIP! Make it effortless for recipients of your marketing ad to send on and they perhaps they will. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.

Mobile Marketing

Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. If you send your customers a short quiz, many of them will respond. Using quizzes can help you get feedback on your products while entertaining the customers.

TIP! Do not bombard your customers with offers. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week.

There are a wide variety of ways to promote your business through mobile marketing. The tips that you have just received may help you make the most out of mobile marketing.

Buy dedicated short codes instead of sharing them. You should spend around two thousand dollars for this, but it will be worth it. People will begin to recognize the short code and relate it to your business. That is not a lot to pay in order to avoid legal troubles. You can get into trouble if your code sharing company does not follow rules.

TIP! It is always worthwhile to ensure everything works correctly, before officially sending anything out. Customers will be understandably upset if you send them broken or unreadable content.