Effectively Generating And Managing Leads With Mobile Marketing

by | Nov 29, 2012 | Blog

Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. Most people now own some type of mobile device, including cell phones and tablets.

Try putting quizzes and trivia into your mobile marketing campaign. Most people like to interact with quizzes that are sent to their cell phone. This quiz program can be used to gather marketing data and entertain your customers at the same time.

TIP! To build a successful mobile marketing campaign, do a usability test before releasing the campaign. Verify your message delivery system is functional before before beginning your marketing campaign.

Mobile Marketing

Define your goals before starting to design your campaign. This will help you determine the direction and focus of your mobile marketing campaign. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.

TIP! Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. Send your customers some mail a while before an event, such as an after-Christmas sale.

The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.

If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. Try using different mobile devices to learn what your consumers will need to do.

TIP! Buy dedicated short codes instead of sharing them. They’re not cheap at about $2,000 but they can link to your brand.

Check to verify that your mobile web site works on every popular mobile web browser in use. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Keeping things simple is essential in the game of mobile marketing.

Make sure the maps you use on your website will also work with mobile devices. A lot of people use apps to locate places. List your business with Google Maps and similar websites. Be sure your customers can locate you and connect with you easily. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Adding a direct link from your site to Google maps can be very helpful.

TIP! You should use learning and listening to launch a great mobile marketing campaign. Always listen to your customers’ wants and give it to them.

Don’t go into the mobile marketing field without clear objectives. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.

Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Instead of using links to access content, allow users to select phone numbers. If you do use links, you must be sure that the target page can be viewed easily on mobile devices. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.

TIP! When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure the messages you send can be absorbed quickly and understood by your customers.

Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. It can be very difficult to make a mobile site that is easy to use and good to look at. Consider hiring outside qualified developers to ensure this goes smoothly.

Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This will make it simple for people that have smartphones to access your site and any special offers you may have. All of your brochures, cards, and catalogs should have QR codes on them. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.

TIP! Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign.

Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. If you want to know what your customers are dealing with, try out the phones that they are using.

Carefully review marketing data for your chosen niche, so that you are sure your planned campaign is accurately targeting the needs of your prospective customers. This is a wonderful way to make sure that your messages are something your viewers want to see.

TIP! Be concise, but also make sure your message is understood. Make sure you don’t have too many links to click on.

Always include some kind of discount, coupon, or promotional code when you use mobile marketing. Customers love discounts, and they will want to visit your site to find out more.

Make the time to fully test your content. Customers will be understandably upset if you send them broken or unreadable content. Ask your friends if you can send them tests so you can get feedback on usability.

TIP! Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. The key is to catch the eye better than the others.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Incorporate discount codes to make your coupons more attractive. You can even make it so that the code is linked to a special site where the results can be tracked. Both new and old customers respond well to coupons.

Your mobile marketing campaign must be compatible with all mobile devices and platforms. Search out information on all of the devices you wish to target your advertising towards, and take each into consideration when planning your campaign. Making the code compatible with all these devices is important if you want to reach the largest possible audience in your mobile marketing campaign.

TIP! When using mobile marketing remember that the goal is to show your customers the benefit of using your goods or services. Mobile marketing is based around knowledge of what your customers need and want.

Mobile Marketing

Stay current. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. You should use your mobile campaign to deliver news and deals that your customers want to have. If you give them what they desire, they will patronize your business more frequently.

TIP! A/B testing is a great tool you can use for mobile landing pages. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works.

As the market grows for mobile devices, so will demand for mobile marketing solutions. As more and more people purchase mobile devices, mobile marketing will continue to be the best form to reach the maximum amount of people. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Just go for it!

QR codes are a great way to bring in new customers and promote your brand. QR codes can help you share coupons, discounts, and other promos. With your cellphone the QR codes are easy to use and capture. QR codes allow immediate interaction with your customers.

TIP! You can grow your profits by using mobile marketing. Nowadays, many people use their phones for downloading apps or browsing social networking sites.