Mobile Marketing for Local Businesses
A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
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When customers see your mobile marketing, anything that they need to fill out needs to be fast and user-friendly. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. It should be as easy as possible to subscribe to your newsletter or mailing list.
If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. First, send it to your coworkers to see what they think.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. This way your customers won’t forget to check out your products.
Investing cash may be the best way for you to optimize your site for this kind of marketing. Making an appealing and attractive mobile website can be difficult. It can be helpful to hire a professional website designer with experience in mobile websites.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. You could unintentionally cause your recipients to feel as if they are being harassed. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. A policy of honesty is the best way to build trust with your customers.
Use QR codes to expand your branding and to entice customers. QR codes allow you to easily share coupons, promotions, and discounts. Anyone with a smart phone can capture and use them. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Start with a campaign technique known as picture-to-screen. This type of campaign allows your customers to post their photos to your site. When customers send in photos, they get displayed automatically on a screen. These photos can be displayed on a single television or multiple digital billboards.
Whenever you are promoting an event, make sure to use multiple marketing mediums. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. Send an email a week before the event, and a text reminder an hour before the sales starts.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? Improve your marketing strategy by offering a special app for your customers only. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Your friends can be a helping hand when you are testing out your campaign. For an unbiased opinion, hire a paid tester.
The future of mobile marketing is amazingly bright. Demand for mobile gadgets is not slowing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. Using the suggestions listed here, you have the potential to become one of the forerunners in the mobile technology revolution.
Find out more about how you can “get mobilized”. Get your no cost report on mobile marketing for local businesses and contact us today!