How To Use Mobile Marketing Strategies For Your Business

by | Dec 2, 2012 | Blog

The most recently developed medium of mass advertising is mobile marketing. This article offers up a number of useful ways to grow your business through mobile marketing.

Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

TIP! QR codes are a smart way to provide interactive content to your customers. With these codes you can share coupons, promotions and discounts.

Consider purchasing dedicated short codes rather than sharing codes. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Eventually, people will learn your short code which they will link to your company. Buying your own codes will also protect you from legal issues relating to shared codes. You can get into trouble if your code sharing company does not follow rules.

Begin your efforts with the acquisition of phone numbers for your database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. Having cell phone numbers requires that you have the person’s permission first. This can be done either with a Web form or having the person text you with a given short code you gave them.

TIP! Send a message with a coupon code or a special discount. A discount offer or coupon will encourage people to visit your site and see what you have available.

Every successful mobile campaign should have a home base. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Your business should not rely on a mobile platform alone.

Keep your mobile campaign simple and useful to your audience. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. Make it simple for people to sign up for your mailing list.

TIP! Market your events through several channels to increase attendance. Send your customers some mail a while before an event, such as an after-Christmas sale.

If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.

Make sure to be noticed on all of the well known social networking pages. This will make it easier for people to find your business. Keep to the basics with your basics and then expand from there. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.

TIP! Buy dedicated short codes instead of sharing them. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand.

Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. Older technology can turn away potential customers, so you will need to be informed on all new technologies in order to compete.

Optimize your business mobile marketing efforts by making sure your data is easy to read and is compatible with new technology. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. If there is ever any doubt, remember, it’s easier to make your message shorter and simpler than it is to try and custom-fit them to every type of platform. Mobile marketing is no exception to the “simpler is better” principle.

TIP! Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.

Try creating a mobile app. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them. It improves your brand recognition and helps increase customer flow. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

Make sure your website features mobile-friendly maps if you are looking to draw in local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.

TIP! You should test your campaign on as many devices as possible before launching it. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign.

Mobile Marketing

Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.

TIP! Remember that it’s real people that you are messaging so treat them with the respect they deserve. Act accordingly.

Before you start spreading your mobile marketing message, you need to listen first. Find out what users want and do your best to deliver. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,

Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Following your principles will enable you to be focused on your target.

TIP! On your site in particular, you need to learn to say more with less in your mobile content. Make sure your site is filled with good information and not just there for keyword stuff.

Use unique, dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. It offers some legal protection for you as well.

Consider mobile marketing as an investment. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. You can offer coupons to increase the participation of your consumers, increasing the success rate of your campaign.

TIP! Prior to beginning a mobile marketing campaign take the time to listen to your customers. Cater to your consumers by paying attention to their needs.

Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Be sure to offer incentives when using mobile marketing. Possible incentives can include weather alerts, promotional codes, or local event information. Coupons are another great idea to lure in consumer activity.

Don’t neglect your traditional online presence and put your website to use. Advertise on your site to easily create more traffic for your apps or mobile site. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.

TIP! Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. Different types of mobile devices make use of different browsers which have different resolutions and screen sizes.

Avoid sending messages to people at inconvenient hours of the day. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.

You should remember that Internet navigation is a lot harder on a mobile device. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.

TIP! In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Open your messages on different mobiles to make sure they are accessible to everyone.

With advertisement, there is always room for improvement. Be sure you are always studying your competition to stay abreast of new trends in your market. With the tips supplied above, you should be able to stay well ahead of your competition.

An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. A poor implementation of an SMS campaign can have a drastically negative impact due to the fact that receiving SMS messages triggers alerts on mobile devices. A recipient may regard it as invasive and pushy. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. This is a great way to build up your brand loyalty.

TIP! Try two different pages, called A/B testing, for your mobile page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites.