If you learn what to do as far as using a mobile device for marketing purposes, then mobile marketing can prove rather entertaining and successful. Using mobile marketing can give you excellent exposure, while saving you a lot of marketing money. Use the tips in this article to get the most out of your mobile marketing.
Give customers something, and get ready to receive much more in return. Your mobile marketing plans should include incentives. These can be basic things like weather or local events. However, a coupon offer can increase sales during your campaign.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Keep in mind that mobile users have a more difficult time navigating webpages. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
Remember that the audience you are targeting are people and they are busy, just like you. Adjust your phone etiquette accordingly.
A map can help to provide basic directions for visitors using a mobile device. There are a lot of people that rely on mobile devices for getting navigational directions. Look into the best ways to allow for easy access to you. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Consider using an external link to a known site, like Google maps, for your customers.
Be sensitive to customers sleeping hours when sending out text notifications. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
The most effective mobile marketing strategies implement changes gradually. That is what you should do too. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use all resources that you have at your disposal.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. Customers will then send the picture via a short code which will post them automatically to a digital screen. The screen that they are posted on can be a single television, or a type of digital billboard.
For your mobile site’s landing page, try using A/B testing. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Have two versions of your page and see which gets the highest number of conversions. Whichever one wins should be your permanent choice.
Make sure to market across various platforms so that you can reach more customers. Your messages should come across equally well on iPhone, Blackberry, and Android devices. You can simplify messages easier than you can create different custom fit ones for various platforms. The KISS principle shows up strong in mobile marketing.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.
To gain customers and expand your brand, use QR codes. QR codes can help you share coupons, discounts, and other promos. With your cellphone the QR codes are easy to use and capture. These codes make it easy to quickly deliver information about your company to your customers.
Provide contact information for your business on social networking sites. This helps people find your business. You should begin with simple steps when using social media for your business, and take bigger steps once you are more established. Use Foursquare and Facebook as a bare minimum for advertisement of your business.
Test for usability, it only takes a few moments! It’s important to be certain that your recipients can to see the content you have sent. Get permission to test out your messages on friends’ and family’s phones before your campaign goes live.
Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. From one device to another, your website and your advertisements may look completely different. Perform tests on the most current, popular mobile devices on the market.
Mobile platforms that are designed as standalone also need home bases to be successful. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
If you decide to create an app for your business to offer to visitors, make sure they will find it useful and relevant. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Try your hand in multiple marketing arenas for increased success. Use social networking, your website and your physical store to inform people of your mobile phone offers. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. If your messages don’t have the desired effect, your marketing campaign will be pointless. Get the opinion of friends and coworkers on the content of your marketing managers.
Be relevant. While mobile marketing is novel and exciting for you as a business owner, keep in mind that your customers are looking for more than novelty and excitement. Approach things from your customers’ perspective and send out messages they would judge as interesting. If it is relevant, they’ll give you business.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If your target audience can’t understand your advertisements, you are wasting your marketing budget.
Offer savings and special offers to customers who sign up for your mobile campaign. Mention it on your website, in ads and on various social networks. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
With mobile marketing you want your call to action to be user-friendly and very simple. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Your potential customers should be able to subscribe to your email list in a just a few seconds. Remember that you only need a name and an email address.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. Text messaging can be extremely annoying or intrusive if done too much. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you are trying to get customers to trust you, just be honest!
There are a variety of ways to mobile market your business. Fortunately, the information that has been provided should serve as useful knowledge that you can use to be successful in mobile marketing.