In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
A mobile application can be a great tool when you are thinking about mobile marketing. For example, many people like to download apps that have local information or tips. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.
Your mobile marketing call to action should be extremely simple and user-friendly. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. Make it simple for people to sign up for your mailing list.
If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. This can remind your customers of all the great deals.
Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. Your website and content might look different on each device. Test out your website on a plethora of different devices.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
Use various marketing items simultaneously to provide event information for a larger impact. If you are having a big sale, use direct mail to inform your customers well in advance. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. You will have a large array of options to choose from.
Don’t squander your customers’ limited attention. While mobile marketing is novel and exciting for you as a business owner, keep in mind that your customers are looking for more than novelty and excitement. Be sure that prospective and current customers are getting information that is relevant. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. If technical glitches arise because of platform incompatibility, you could lose customers.
Make sure to share your business information on all of the best social networking pages. You want your business to be seen. Start out simple with your social media sites for your business then move on from there. Setting up profiles on Facebook and Foursquare is a good starting point.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. QR codes are great in sharing promotions, discounts and coupons. It is easy for smartphone users to use QR codes. By using QR codes, you will be able to reach customers easily and quickly with relevant information.
Mobile Marketing
Give yourself more than one option when creating your landing page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. For your landing page, have two different versions and see which is more successful. Choose the better performing option from the two of them.
Location can play a huge role in a great mobile marketing campaign. Mobile marketing can tell where you are, which is unique in marketing. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
For the most technologically savvy customers, include QR codes on all printed advertisements. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. This article should help you make the most out of your mobile marketing campaign.
Set the times that your MMS text messages are sent to your customers for normal business hours. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
Use multiple tools to promote your mobile campaign. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. If in need of an unbiased opinion, you can hire other people to test your campaign.
Make sure to include discounts and special offers in your mobile marketing messages. Customers love discounts, and they will want to visit your site to find out more.
Mobile Devices
Your campaign should be perceived as useful by your audience. If your messages have value, then people will be happy to receive them. If you are looking for business executives, then you could send out vouchers to fine dining places. Family related content is a wise choice for middle class family demographics.
Add directions and maps to your site that can be used on all mobile devices. Navigation is one of the most common things that people use mobile devices for. Make it simple for people to find your location. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Include a link to the Google Maps website for accurate directions.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
After reading these tips, you can begin to understand what it takes to become a great mobile marketer. That said, the technology is still evolving, so make an effort to stay on top of the newest mobile marketing techniques. Keep this in mind, refine your goals, and promote your business.