Do you know anything about mobile marketing? What kind of marketing plans can you come up with? If you have one, do you desire to improve your plan? Is what you are doing helping or hindering your business? How can you tell if your plan is being effectively applied? If you cannot answer these questions confidently, look at the tips below.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This is an easy way for people with smart phones to access your website and/or coupons. You could include QR codes on your business cards, flyers or magazine ads. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
You should never send messages to your customers without a good reason. Make sure you are giving your customers relevant and interesting content. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. SMS can work against you because it is tied to mobile device notifications. You can create a privacy issue. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. This is a great way to build up your brand loyalty.
Mobile-device friendly maps can be used on your website to entice local customers. Having this information available where potential customers can find it when they need it will give your business a boost.
By promoting your call to action via mobile devices, you are increasing the chance of your campaign being successful. There are many venues to do this, such as social media website, your own business site, and in your store. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.
Marketing Plan
You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Mobile devices are equipped with a variety of browsers, as well as resolutions and screen sizes. Your website and content might look different on each device. Perform tests on the most current, popular mobile devices on the market.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
You should have clear objectives before you launch a mobile marketing effort. At first, you must figure out what you want to achieve through this strategy. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
When you include a link in your mobile marketing campaign, it is key that you link back to your mobile website for older cell phones and to your regular website for smart phones or tablets that can handle it. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Be concise, but also make sure your message is understood. If the clicks required are few, they will be more likely to keep clicking. Remember that the keypad in mobile devices are very small and typing is not easy. Consequently, you will find it advantageous to stick to the basics with your campaign.
Make sure any directions on your site are smartphone ready. There are a lot of people that rely on mobile devices for getting navigational directions. The process of finding you should be simple and straight-forward. Try to format maps so that they appear correctly on a wide variety of mobile devices. Build in a link that takes the visitor to Google maps for exact directions.
Always remember to implement a marketing strategy that is user friendly and simple. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. It should always be a snap for someone to add themselves to your business’ mailing list.
Mobile Marketing Campaign
It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Reward those who participate in social media sharing. Give a coupon to customers who share one of your deals on Facebook or TwitPic your store, or enter them into a drawing. Getting word of mouth working for you is an effective advertising method, even online and on phones.
Your mobile marketing campaign must be compatible with all mobile devices and platforms. You must take into consideration many mobile devices when you are creating a mobile marketing campaign. A compatible script that works across multiple platforms will benefit your campaign the most.
Optimize your mobile marketing campaign to work on any platform. All of your messages should be able to be seen on a variety of different phones and platforms. It’s going to be a lot easier for you to use a simplified message, rather than trying to make a custom message work across all platforms. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
Use your website to your advantage. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. That way, customers who enjoy your main site will be able to join up with your mobile site as well.
Focus first on building a customer base and securing their numbers for your database. Don’t add cell phone numbers randomly into your database. That can be trouble. It is important to get permission before you begin. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Using mobile marketing is a good way to get profits to soar. Many people tend to use their phones to visit social network sites and download apps. Both are great options to market your business. Be visible to your target market.
Produce a greater effect by using viral marketing with your ads. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
A standalone platform for mobile devices needs to have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Your business should not rely on a mobile platform alone.
Add a discount offer or promo code in your sent mobile messages. Customers are more inclined to visit a website if they can get a discount.
Be sensitive to customers sleeping hours when sending out text notifications. You’ll risk annoying customers with this practice, even people who already like your products or services.
A/B testing is a great tool you can use for mobile landing pages. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Whichever one wins should be your permanent choice.
Short Code
Buy your own short code instead of using a sharing service. You should spend around two thousand dollars for this, but it will be worth it. At some point, your short code will be recognized and people will associate it with your company. It is an affordable way to avoid any potential legal drama later on down the road. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Make sure your message is concise and understandable.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.