Mobile marketing can mean many different things. The term has different definitions for different businesses, and consequently, it can be implemented in different ways as well. Most often, people refer to mobile marketing as the practice of advertising your business via cellular phones. Here are some tips to see how your business can benefit from mobile marketing.
The most successful mobile marketers start small and then expand their services. Emulate them. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Make use of every tool possible.
Be sure to test mobile websites and ads on multiple mobile devices. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. The way your website and advertisements appear may vary, depending on the device used to access or view them. At least check how your content looks on the most popular devices.
Mobile apps are all the rage. Think about making one of your own. If you have an app, customers will check regularly to see if there are any specials or promotions available. This can also increase your brand recognition and foot-traffic. Developing applications will cost some money, however, so consult with a professional.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! If your campaign is perceived as helpful, many people will sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Always tailor your campaign to your customers. Understanding the basic needs of your consumers is key to making mobile marketing work. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. Find out as much as you can for the most success.
Changes within your industry and market are inevitable, which means that your total subscriber base is never fully secured. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. People can find it quite intrusive. Make certain only customers that want your SMS marketing are involved, and honor your stated cap on the number of texts you distribute. Staying honest is the best way to improve your customers’ faith in your brand.
A picture-to-screen feature can boost your mobile marketing campaign. Campaigns that use the picture-to-screen method enable customers to take pictures using their mobile phones. Customers will then send the picture via a short code which will post them automatically to a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. Many mobile subscribers enjoy answering trivia questions or surveys on their phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
Mobile Marketing Campaign
Give your niche customers the value they deserve. When you send a message to anyone outside your group of friends, it’s important to grab their attention. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. If your target market includes middle-class families, you should send messages that are family friendly.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. This article should help you make the most out of your mobile marketing campaign.
Be sure that your campaign for mobile marketing can be compatible with multiple platforms. Do not exclude anyone from your campaign by neglecting a platform. Use scripting that works on every one of them to truly be successful with your campaign.
Check to verify that your mobile web site works on every popular mobile web browser in use. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. It is much easier to have a simpler format and message so that all platforms accept it. You want to keep it as simple as possible when you’re designing your campaign.
Keep your message clear and simple. Your customers should be able to get access to the desired information with a minimum of clicks. Mobile keypads are extremely tiny and can become very frustrating to use. So keep the clicks and typing required of your customers to a minimum.
QR codes can help you make your content more appealing and accessible to customers. They can be used to share many things including both information about your product and discounts. It is easy for smartphone users to use QR codes. By using QR codes, you will be able to reach customers easily and quickly with relevant information.
Keep in mind that the people who use mobile equipment to look at your site will navigate with some difficultly. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
As you have seen, different people may understand mobile marketing to mean different things. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. Using these tips, you can see the benefits of mobile marketing for your business.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. Verify your message delivery system is functional before before beginning your marketing campaign. Try out your messages on friends or coworkers to get another perspective before you go live.