Social Media Marketing: Talk With Customers, Not At Them

by | Dec 31, 2012 | Social Media Marketing

Contrary to popular belief, social media has existed for a while. On the other hand, the power to utilize this media into such a powerful marketing plan for a starting business is a newer and evolving concept. The marketing world is constantly evolving, but read on for some basic approaches that stand the test of time.

When doing social media marketing, be certain you respond to those who ask questions or comment. Comments can get lost in the shuffle, so make a habit of specifically looking for new comments every time you check your feed.

TIP! Understand the importance of conversation and dialogue. Many businesses don’t understand that in many cases, customers leave negative feedback to try to get an issue resolved or talk about a common problem with the company’s products.

If you’re using a social media marketing strategy that has you posting on public message boards, it’s crucial that you stay on good terms with the board’s users. Every forum member is a potential customer, and you can build confidence and inspire future purchases by offering valuable information without the hard sell. Cordial relations should be the order of the day; this way you can build a great relationship with users.

Interesting and current content will help you bring in more site visitors. Develop an article that provides solutions to problems in your field. Put together a thorough product review, complete with pictures. Accurate, informative and entertaining content is more likely to attract a large number of potential customers.

Consider having a contest or a free giveaway and use all of your social media to promote it. The vast majority of folks love freebies, and don’t mind following a Twitter account or registering for a possibility of winning something. Follow through by sending prizes or free gifts immediately.

TIP! When using social media, make sure you look at all of the content posted about your company. You do not want to overlook something embarrassing, and you want to make sure that everything you put up is of quality.

Make sure your profile is about more than you just posting very frequently. Vary how you communicate with your followers – blog posts, for example, are great, but don’t rely on them exclusively.

Social Media

When marketing with social media, don’t be afraid to be original. It is likely that you are going to have some competition. Therefore, your uniqueness is what’s going to draw in people. If you use these tips you will win! Social media is a great way to connect your company with the people across the world.