Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. Use the tips presented here to learn important information about using mobile marketing technologies to your advantage.
MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. Offer promo codes with your coupons. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. Sending coupons via MMS is an effective marketing strategy that will appeal to both new and old customers. They serve as a way to obtain new customers, and provide bonuses for loyalty.
You should always establish a home base for your mobile platform. If you have a mobile presence, it should be a way to stay in contact with current home based clients. A mobile platform should just be one part of your entire business.
Remeber that viral ads will have the most impact. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Picture-to-screen campaigns can be very effective. This type of campaign requires customers to take a picture and send it to you. Customers are then able to send their photographs using a code and have the photos posted onto digital screens. These pictures can then be shown on a television monitor or on digital billboards.
Many business owners don’t realize how easy it is to create apps. Making your own customized app for your customers is a breeze. Improve your marketing strategy by offering a special app for your customers only. Your application could offer a number of features.
Define your goals before starting to design your campaign. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This spreads the word about your company and is a great way to kick-start your mobile marketing efforts.
When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This is a good way to let your customers know something exciting is happening that they may want to be a part of.
Use a short code that is dedicated. You will pay more, but your brand will be protected. It also provides a bit of legal coverage.
Opt for a call to action that is brief and user-friendly. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. Make it simple for them to add themselves to the mailing list.
If you have profiles on social media sites, be certain to place a link to them on your site pages. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For an unbiased opinion, hire a paid tester.
When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. Mobile marketing used for new consumers is often regarded as spam.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Lots of people check their email using their phones. You should format your emails with this in mind.
Use maps that work with a variety of mobile devices to attract customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
Sending offers too often is annoying and will turn customers off. Studies have proven that the best frequency to send offers out is a little less than once a week. You can make your offers seem more inviting if they appear to be exclusive and not always available. If they think another is right around the corner, they will be less likely to take action.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Sticking to your convictions will keep you on the proper path.
Test your mobile marketing to see that it works on every type of platform your readers could use. Your messages should work on all mobile devices no matter the platform. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. You want to keep it as simple as possible when you’re designing your campaign.
As we have shown you, mobile marketing campaigns all have some components in common. The technology used or application for a technique will differ, but all will be hugely useful to you. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.
You should elevate your presence on the top social networking services. If you want your business to be found, this is critical. Focus on the fundamentals of social media, then move on from there. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.